Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. SEO is an integral part of any digital marketing strategy. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

Keyword mapping

Despite all the changes, the fundamentals of search engines remain the same. You should use large header Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Search engine are not humans but the software that crawls the web page content. Follow our golden rule first though – keep it simple.

Personalization counts: how do hits fit into this?

So what does this mean for your business? Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Learn which industry ranking factors are important to your business and how to improve your online rankings.

Lets look at our approach to local search

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO. Gaz Hall, an SEO Expert from the UK, said: "Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website."

Are search volumes affected by search queries

Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Why A great example that I like to use is PNS Egypt. not try replacing it with another one that could work better. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.