You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Although not all errors are created equal …

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. You shouldn’t wait passively for people to finally …

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. If you have an online business or …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a …

This list of frequently asked questions is a great starting point to help guide you through the process. that is, it allows you to market to people when they are looking for the products and services your business provides. Unfortunately, there is no such thing as a general customer journey …

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. All backlinks are not created equal - make sure your websites inbound …

Google alone updates their main algorithm anywhere from 500-600 times a year. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. If people like your content, Google automatically likes it. Make sure to link not only to external sources but also to your …

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. To …

Head and long tail: What's the difference? The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. The moment you have linked your site to other websites that have authority, Google will always reward you …

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). A great way to boost your site’s search …

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines …

Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Many people get stuck at the starting line when coming up with evergreen content. The world is always changing, and you …

There is some truth to this, but there is certainly a lot more to SEO. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. What are they getting in exchange for …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when …

Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Google says it’s better to give no description for a page than …

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Great content never sleeps, never …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Website development has moved towards a ‘mobile first’ approach – and …

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if …

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Rather than simply searching for keywords and keyword …

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to …

Now you’re definitely going to rank for your keywords. Your customers may not realize it, but high search rankings make you more credible in their eyes. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map …

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Advertising is a very important part of running any type of business. Google uses unique variables in …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want …

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Google is constantly looking for ways to improve the quality of their search results. You need to look at your website’s analytics to see what actually happens there. Google will send people looking for …

When it comes to long-term SEO strategies, there are so many tactics to consider. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex …

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. It is also in your best interest to understand that Google wants to present the best and most useful answers to users. After implementing any SEO technique, you need to monitor …

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed …

Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Sometimes you …

In today’s competitive market, SEO is more important than ever. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content …

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Use Fetch as Google to test whether …

You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn …

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Mobile content should be short, useful, interesting, and …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. At some …

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when …

And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check …

Google is becoming increasingly less tolerant of cross site duplication, i.e. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Web spiders, also known as robots, are computer programs that follow links from known …

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. If each blog post, article or press release …

Employees should not be writing reviews, ever. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds …

Inbound links refer to links on other websites which point to your website. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website …

Use SEO strategies to build online visibility. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. You find high quality content …

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty …

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

The main text content on the page must be unique to avoid Google’s page quality algorithms. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to …

If every company has a product, then Google’s product is information; Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. There are two ways to appear in Google search results: organic and sponsored. If your content is consistently very short …

SEO can help your business grow and meet your business objectives. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Understanding what your customers and users want to learn and know is exactly how you …

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Learn the search engine results page (SERP). Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means …